Your resource to unlocking the elusive college market where students
study, live & play

Case Studies – College Marketing and College Advertising

How do you capture a highly lucrative yet extremely elusive market? Easy. You let the university marketing experts do it for you. The college marketing experts at New Age Marketing (NAM) know the best ways to build your brand with college students, a market with roughly 17 million consumers who have over $250 billion to spend.
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Publix Clorox

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A Call To Action to promote Healthy Habits utilizing NAM’s dorm door hanger service.
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GM

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Promoting GM U – Get your college discount price on client selected colleges nationally.
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Chegg

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Increase Chegg relevance among collegiate audiences. College students save hundreds of dollars on textbooks each semester.
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National Guard

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Promote-create awareness by reaching to college students and learn about the National Guard by NAMU WIFI-Bluetooth®
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Doritios


Increase product relevance among collegiate audiences, as well as celebrate the 2008 presidential election, Doritos wanted to execute a marketing program on the day of and the day prior to election day.
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Ernst and Young

Promote-create awareness by reaching target specific African-American students who have undecided majors to campaign internship opportunities.
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UPMC

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Provide in-market teams to execute reach-awareness generating campaigns aimed at student’s campus wide via Postering on college campuses. NAM also implemented a Branded Flip Flop give away 7200 strong distribution with college street teams/brand ambassadors to make for an engaging and dynamic event.
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Papa John’s

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Promote and create awareness by notifying students of the ongoing promotion. People seemed really excited when they found out they could get pizza at $5.25!
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Art Institute

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Art Institute further education campaign targeting two year colleges. A combination of college media full service marketing consisting of campus postering, media posters, table tents, and kiosk can be a very powerful tool available to advertisers.
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Vera Bradley

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Creative Print/Posters, Doorhangers, Newspapers, Hand to Hand to target women on college campuses.
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Cyberclean

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Provide in-market teams to execute buzz generating campaigns to raise brand awareness through NAM media placements and put product directly in the hands of student in efforts to create a consumer/brand relationship among colleges students on-campus.
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FedEx Kinko’s

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Promote FedEx/Kinkos offers to college students on selected College Campuses. Place high volume of advertising materials on location media.
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