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Mobile College Marketing on the Rise: 3 Ways to Cash in

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College students’ use of mobile phone devices is on the rise more than any other demographic of young adults and reaching college students through their mobile device is essential to success in this market.  According to a new eMarketer forecast, college students’ use of mobile devices is up 30% over 2011, more than any other…Continue reading…

3 College Marketing Tips to Successfully Reach College Students

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Understanding college students and ways to appeal to them are essential steps towards integrating your brand’s message into this elusive and somewhat suspicious demographic. Learn 3 college marketing tips to successfully reach college students. Reaching college students is not an easy task as this elusive 18-24 year old demographic is generally suspicious, cynical and downright distrustful…Continue reading…

King of Zero Wasted Ad Dollars

King of Zero Wasted Ad Dollars Marc Sorel

When Zero Wasted Ad Dollars are imperative, multifaceted marketing strategies are king when it comes to driving the attention of the 18-24 college aged audience. In order to command the interest and attention of college students, the immediate goal is to not only be relevant in your marketing approach, but to also entertain. The old adage of…Continue reading…

Using Contests and Sweepstakes as College Marketing Incentives

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Building in an incentive in the form of a contest or sweepstakes into your marketing program is a great way to grow an initial base of interest in your brand among college students while actively engaging them. It’s no secret that people like getting things for free and college students are no different in that…Continue reading…