Unlock the Elusive College Market Where Students Study, Live, Work & Play.
College students’ use of mobile phone devices is on the rise more than any other demographic of young adults and reaching college students through their mobile device is essential to success in this market. According to a new eMarketer forecast, college students’ use of mobile devices is up 30% over 2011, more than any other…Continue reading…
Understanding college students and ways to appeal to them are essential in integrating your brand’s message into this elusive and somewhat suspicious demographic. Follow these tips on 5 ways to advertise to college students. In a recent article by Eric Butterman, he quotes Sam Stahl, VP of Ad Sales at Collegehumor.com and shares 5 strategies…Continue reading…
When Zero Wasted Ad Dollars are imperative, multifaceted marketing strategies are king when it comes to driving the attention of the 18-24 college aged audience. In order to command the interest and attention of college students, the immediate goal is to not only be relevant in your marketing approach, but to also entertain. The old adage of…Continue reading…
Marc Sorel, president of NAM Youth Marketing and author of College Marketing INsider, specializes in youth marketing and college advertising to 18-24 year-olds.
With 20 years of experience, Marc is committed to helping you reach college students on college campuses across the country, via impactful and creative, proprietary marketing techniques.
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