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Mobile College Marketing on the Rise: 3 Ways to Cash in

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College students’ use of mobile phone devices is on the rise more than any other demographic of young adults and reaching college students through their mobile device is essential to success in this market.  According to a new eMarketer forecast, college students’ use of mobile devices is up 30% over 2011, more than any other…Continue reading…

5 Ways to Advertise to College Students

Understanding college students and ways to appeal to them are essential in integrating your brand’s message into this elusive and somewhat suspicious demographic. Follow these tips on 5 ways to advertise to college students. In a recent article by Eric Butterman, he quotes Sam Stahl, VP of Ad Sales at Collegehumor.com and shares 5 strategies…Continue reading…

King of Zero Wasted Ad Dollars

King of Zero Wasted Ad Dollars Marc Sorel

When Zero Wasted Ad Dollars are imperative, multifaceted marketing strategies are king when it comes to driving the attention of the 18-24 college aged audience. In order to command the interest and attention of college students, the immediate goal is to not only be relevant in your marketing approach, but to also entertain. The old adage of…Continue reading…